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| WHO
IS ROGER BENATAR |
Originating from France, he graduated in 1981 at the Gemological
Institute of America in Graduate Gemologist and Jewelry
Design. He calls home Santa Monica and works in the jewelry
district in downtown Los Angeles. His favorite color is
yellow, a solar color that he uses as his trademark. Simple
and essential, he shapes gold and selects the precious
stones only referring to the personal pleasure of whoever
will wear his jewels.
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| ROGER
BENATAR - "DESIGNER OF THE NEW WORLD" |
Invention has always been a privilege of the genius. By
continuous creation and innovation these people make the
world go further, evolve and always set new limits. Roger
Benatar is one of them. Of French culture, but definitively
American in spirit, he lives and creates in Los Angeles,
where he wisely combines European creativeness with the
concreteness of the United States. Through his jewels
one can really breathe the air of California beaches,
the glamour and the colors of Hollywood studios, but also
the discipline and the minimalist taste for the being
rather than the looks. This is why white gold is the usual
choice, a precious material but neutral at the same time,
harder to work with but longer lasting. In his hands gold
becomes simple shapes that have great visual impact that
enhances the color and the cut of the stones he uses.
Only the simplicity of his creations is apparent: each
piece is made to be amazing and to be loved at first sight.
Roger Benatar designs jewels that can be worn anytime,
with jeans and sneakers, as well as on a formal soiree,
always maintaining a precious and original style. His
main characteristic is to offer an object that not only
suits the outfit, but also fulfills and impersonates the
spirit and the image of the woman wearing it.
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WHAT
DISTINGUISHES A ROGER BENATAR JEWEL
The
first difference is given by the place of ideation and
of construction: not the old Europe nor the Far East,
but Los Angeles, the heart of California. All the jewels
by Roger Benatar follow a handicraft process using the
wax method and are manufactured by the best American craftsmen.
Roger Benatar personally selects unusual stones for his
jewels, privileging the shape rather than the value, to
achieve original creations at a reasonable price. All
the creations by Roger Benatar are made in limited series,
and they carry the signature of the author on the inner
side of the ring. Only natural stones are used, such as:
aquamarine, topaz, different species of quartz, rhodolite,
moonstone, iolite, peridot, and tahitian pearls.
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